SEO is an acronym that stands for Search Engine Optimization. Which is helps to get organic and un-paid traffic on your web site. Nowadays It is very important to SEO on any website. When the website delivers to after you enter the search query Search engine result page(SERP) in google the first page most provably searcher click on this first link or first-page link. The maximum audience does not click the next page. If people do not get her results on the first page, then they change the keyword and search with another key world. So SEO is very important to rank any Website.
Search Engine always wants to provides the best service for their User. Delivery results on the Search engine pages that are not only high quality but also relevant to what the searcher is looking for.
You can Categories SEO tactics into two Bucket: On-page SEO: All strategies happen on your website. Off-page SEO: All strategies happen off your website.
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We all know about Google Search Engine. But do not know how it works. There has a lot of things to Rank any website on Google First Page.
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How does Search Engines (SEO) Works?
Search Engines have 3 Primary Functions:
- Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
- Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
- Rank: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.
What is search engine crawling?
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.
Can search engines find your pages?
If you didn't get your website here You can submit sitemaps for your site on Google Search Console account
If you're not showing your website up anywhere in the search results, These reason may be:
- Your site is brand new and hasn't been crawled yet.
- Your site isn't linked to from any external websites.
- Your site's navigation makes it hard for a robot to crawl it effectively.
- Your site contains some basic code called crawler directives that is blocking search engines.
- Your site has been penalized by Google for spammy tactics.
What is a search engine index?
Search Engines process and store information they find in an index, a huge database of all the content they’ve discovered, and deemed good enough to serve up to searchers.
Search engine ranking
When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query. It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible. By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!
What Is Google Looking For?
- Google's looking for Algorithm to produce.
- Getting a glimpse of what their algorithms will focus on. The guide states:
“As a Search Quality Rater, you will work on many different types of rating projects. The General Guidelines primarily cover Page Quality (PQ) rating and Needs Met (NM) rating; however, the concepts are also important for many other types of rating tasks.” When we’re looking at the areas the raters are instructed to look at, we’re essentially:
There have also more things about Search Engine Optimization. That will discuss next tutorial.